What is the difference between Amazon and Amazon Business for industrial distributors?

Amazon Business is a separate procurement channel with its own search behaviour, compliance filters, and buyer expectations. Industrial procurement managers use it to purchase PPE, lockout/tagout kits, fall protection, and material handling equipment against specs and purchase orders — not retail browsing. Distributors who build for retail pricing and consumer search behaviour are invisible to the B2B buyers who matter.

What happens if an industrial distributor has never sold on Amazon?

Most distributors don't know which of their SKUs already match existing ASINs, which need new listings, or what compliance documentation Amazon requires for safety products. Getting this wrong can trigger policy holds that freeze an account for weeks. efrain handles the full catalogue audit, ASIN matching, listing creation, and compliance documentation required for industrial and PPE product categories.

What revenue growth has efrain achieved for Amazon B2B clients?

efrain achieved 125–150% year-over-year revenue growth for a Canadian industrial distributor on Amazon B2B after building a proper B2B pricing architecture: volume tiers, Business-only pricing, purchase-order eligibility, and competitive price positioning against US imports and offshore alternatives.

How does efrain handle safety product compliance on Amazon?

Safety product listings in Canada are held to strict documentation standards including CSA, ANSI, and WHMIS requirements. efrain handles policy escalations, listing holds, and restricted-category approvals so distributors never lose selling privileges over missing paperwork.

Your competitors sell on Amazon. You sell on Amazon Business.

Amazon B2B Marketplace
Most distributors treat Amazon like a catalogue dump. Their B2B buyers treat it like a procurement tool. Those two realities don't meet until you build a proper B2B pricing structure — and that's where the growth is.

Amazon Business isn't a second Amazon storefront. It's a separate procurement channel with its own search behaviour, compliance filters, and buyer expectations. Most distributors who set it up themselves end up invisible to the buyers who matter, because they're building for retail when they should be building for purchase orders.

efrain's Amazon B2B management is built on 7+ years of exclusive industrial sector experience. We know how a safety buyer searches, what compliance language they filter by, and which SKUs in your catalog map to the ASINs that procurement teams are already ordering from. A warehouse manager in Regina sourcing lockout/tagout kits isn't browsing. They're searching with intent, against a spec, with a PO ready to go.

Our Amazon Edge

Most industrial distributors leave six figures on the table every year. Not because their products aren't right for Amazon Business, but because they've never had a B2B pricing strategy built for it. efrain changes that.

125–150%
YoY revenue growth for a Canadian industrial distributor on Amazon B2B

100%
Industry-focused: industrial safety and material handling only

7+ yrs
Exclusive Amazon Marketplace focus experience

Amazon Business isn't set-and-forget.
It's a pricing war you're likely losing by default.

How it works
Industrial procurement managers are buying PPE, lockout/tagout kits, fall protection, and material handling equipment on Amazon Business right now, today. If your listings are not optimized for B2B buyers, you are showing up last, pricing wrong, and missing the purchase window entirely.
If you have never sold on Amazon
You do not know which of your SKUs already match existing ASINs, which need new listings, or what compliance documentation Amazon requires for safety products. Getting this wrong triggers policy holds that can freeze your account for weeks.
‍
If you are already on Amazon B2B but stalled‍
Selling at retail pricing on a B2B channel is leaving margin on the table. Amazon Business buyers expect tiered volume pricing, Business-only deals, and purchase-order compatibility. Without that, you are invisible to procurement teams.
Three phases, zero guesswork.
01
Catalogue audit
‍We review your full product line, identify quick wins, and flag compliance requirements specific to your safety product categories.
02
Launch and fix
‍Listings go live, existing issues get resolved, and your account is structured for B2B buyers, including purchase orders, volume tiers, and all required compliance docs.
03
Grow and defend
‍Monthly pricing reviews, competitive monitoring, and demand-signal adjustments tied to events like regulation changes or regional safety incidents.
Full Amazon B2B management: from first listing to a pricing engine that compounds.
ASIN matching and catalogue onboarding
‍We map your existing SKUs to live ASINs, identify gaps, and build new listings where needed, with proper category placement, compliance documentation, and keyword architecture for industrial search terms.

‍B2B pricing strategy
‍The same client that was stagnant on marketplace grew 125–150% YoY after we built a proper B2B pricing architecture: volume tiers, Business-only pricing, purchase-order eligibility, and competitive price positioning against US imports and off-shore alternatives.

‍Policy compliance and listing health
‍Safety product listings in Canada are held to strict documentation standards, including CSA, ANSI, and WHMIS. We handle policy escalations, listing holds, and restricted-category approvals so you never lose selling privileges over paperwork.

‍Ongoing account management
‍Weekly performance monitoring, competitive price tracking, Buy Canadian positioning, and seasonal campaign adjustments tied to real procurement cycles, not generic e-commerce playbooks.

Pricing

Amazon B2B Seller Central Setup

New Account

$750/ one-time

Seller Central B2B account creation, business verification, tax setup, storefront shell.

Get Started →

Existing Account Audit

$250/ one-time

Account health review, policy compliance check, existing listing audit, seller feedback assessment.

Get Started →

Storefront Build

$500/ one-time

Custom Amazon Store pages: homepage, category pages, featured product section.

Get Started →

ASIN matching: For products already listed on Amazon.ca by other sellers, we match your existing catalogue to live ASINs (Amazon Standard Identification Numbers) avoiding duplicate listings, policy violations, and Buy Box conflicts. Products with no existing ASIN require a new listing creation, billed per ASIN bucket below. GTIN exemptions applied where needed for industrial/PPE SKUs without standard barcodes.

Amazon B2B Seller Central Product Catalogue

Starter Catalogue

$5 per ASIN

Up to 50 ASINs

Coverage scope

ASIN matching for existing Amazon catalogue products OR New listing creation for unmatched SKUs
Optimized title, bullet points, description per listing
Backend search terms: industrial and trade keyword research
1 main image review + compliance check per listing
GTIN/UPC exemption filing where applicable

Get Started →

Growth Catalogue

$4 per ASIN

51-250 ASINs

Coverage scope

ASIN matching for existing Amazon catalogue products OR New listing creation for unmatched SKUs
Optimized title, bullet points, description per listing
Backend search terms: industrial and trade keyword research
1 main image review + compliance check per listing
GTIN/UPC exemption filing where applicable
A+ Content created for top 10 hero products
Variation listings setup (size, colour, pack quantity)

Get Started →

Enterprise Catalogue

$2.⁵⁰ per ASIN

251+ ASINs

Coverage scope

ASIN matching for existing Amazon catalogue products OR New listing creation for unmatched SKUs
Optimized title, bullet points, description per listing
Backend search terms: industrial and trade keyword research
1 main image review + compliance check per listing
GTIN/UPC exemption filing where applicable
A+ Content created for top 25 hero products
Variation listings setup (size, colour, pack quantity)

Get Started →

Ongoing Monthly Management Program (Optional)

Starter Monitoring

$250/ monthly

Coverage scope

Listing Health Monitoring
Buy Box Tracking
Monthly Performance Report

Get Started →

Growth Monitoring

$500/ monthly

Coverage scope

Listing Health Monitoring
Buy Box Tracking
Monthly Performance Report
Top 25 / Seasonal Sponsored Products Management
Repricing strategy and Adjustments

Get Started →

Enterprise Monitoring

$1,000/ monthly

Coverage scope

Listing Health Monitoring
Buy Box Tracking
Bi-Weekly Performance Report
Full Sponsored Products Management
Repricing strategy and Adjustments
Competitor ASIN Monitoring
Quarterly Catalogue Expansion Plan

Get Started →

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You'll hear from efrain within one business day with some initial thoughts on your Amazon B2B opportunity and a time to connect.

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Your competitors sell on Amazon. You sell on Amazon Business.

Amazon B2B Marketplace

Our Amazon Edge

Amazon B2B Seller Central Setup

New Account

$750/ one-time

Existing Account Audit

$250/ one-time

Storefront Build

$500/ one-time

Amazon B2B Seller Central Product Catalogue

Starter Catalogue

$5 per ASIN

Growth Catalogue

$4 per ASIN

Enterprise Catalogue

$2.50 per ASIN

Ongoing Monthly Management Program (Optional)

Starter Monitoring

$250/ monthly

Growth Monitoring

$500/ monthly

Enterprise Monitoring

$1,000/ monthly

$2.⁵⁰ per ASIN