Amazon B2B Marketplace

Your competitors sell on Amazon. You sell on Amazon Business.

Most distributors treat Amazon like a catalogue dump. Their B2B buyers treat it like a procurement tool. Those two realities don't meet until you build a proper B2B pricing structure, and that's where the growth is.
Amazon B2B Marketplace store management for Canadian industrial safety and material handling distributors
Why Amazon Business Is Different

Amazon Business isn't a second Amazon storefront. It's a separate procurement channel with its own search behaviour, compliance filters, and buyer expectations.

Most distributors who set it up themselves end up invisible to the buyers who matter, because they're building for retail when they should be building for purchase orders.

efrain's Amazon B2B management is built on 7 years of exclusive industrial sector experience. We know how a safety buyer searches, what compliance language they filter by, and which SKUs in your catalog map to the ASINs that procurement teams are already ordering from. A warehouse manager in Regina sourcing lockout/tagout kits isn't browsing. They're searching with intent, against a spec, with a PO ready to go.

Our Amazon Edge

Structured for procurement teams, not casual browsers.

Industrial-only focus

Safety and material handling distributors, exclusively. No generalist retail categories diluting your account.

Compliance built in

CSA, ANSI, and WHMIS documentation handled up front, so safety listings don't trigger policy holds that freeze your account.

Built for procurement, not browsing

Listings structured for buyers searching against a spec with a PO ready to go, not shoppers browsing a catalogue.

125–150%

YoY revenue growth for a Canadian industrial distributor on Amazon B2B

100%

Industry-focused: industrial safety and material handling only

7 yrs

Exclusive Amazon Marketplace focus experience

How It Works

Amazon Business isn't set-and-forget. It's a pricing war you're likely losing by default.

Industrial procurement managers are buying PPE, lockout/tagout kits, fall protection, and material handling equipment on Amazon Business right now, today. If your listings are not optimized for B2B buyers, you are showing up last, pricing wrong, and missing the purchase window entirely.
01

Catalogue audit

We review your full product line, identify quick wins, and flag compliance requirements specific to your safety product categories.
02

Launch and fix

Listings go live, existing issues get resolved, and your account is structured for B2B buyers, including purchase orders, volume tiers, and all required compliance docs.
03

Grow and defend

Monthly pricing reviews, competitive monitoring, and demand-signal adjustments tied to events like regulation changes or regional safety incidents.
Get Started

Amazon B2B Seller Central Setup

One-time services to get your account built right, or find out what's broken in the one you already have.

New Account

$750
one-time

Seller Central B2B account creation, business verification, tax setup, storefront shell.

Existing Account Audit

$250
one-time

Account health review, policy compliance check, existing listing audit, seller feedback assessment.

Storefront Build

$500
one-time

Custom Amazon Store pages: homepage, category pages, featured product section.

Product Catalogue

Amazon B2B Seller Central Product Catalogue

ASIN matching for products already listed on Amazon.ca, or new listing creation for unmatched SKUs, billed per ASIN based on catalogue size.

Starter Catalogue

$5 / ASIN
Up to 50 ASINs

Get every SKU properly listed and search-ready on Amazon.ca.

ASIN matching for existing Amazon catalogue products OR New listing creation for unmatched SKUs

Optimized title, bullet points, description per listing

Backend search terms: industrial and trade keyword research

1 main image review + compliance check per listing

GTIN/UPC exemption filing where applicable

Growth Catalogue

$4 / ASIN
51–250 ASINs

Everything in Starter, plus A+ Content and variation listings for your top sellers.

ASIN matching for existing Amazon catalogue products OR New listing creation for unmatched SKUs

Optimized title, bullet points, description per listing

Backend search terms: industrial and trade keyword research

1 main image review + compliance check per listing

GTIN/UPC exemption filing where applicable

A+ Content created for top 10 hero products

Variation listings setup (size, colour, pack quantity)

Enterprise Catalogue

$2.50 / ASIN
251+ ASINs

Everything in Growth, scaled for larger catalogues with more hero-product coverage.

ASIN matching for existing Amazon catalogue products OR New listing creation for unmatched SKUs

Optimized title, bullet points, description per listing

Backend search terms: industrial and trade keyword research

1 main image review + compliance check per listing

GTIN/UPC exemption filing where applicable

A+ Content created for top 25 hero products

Variation listings setup (size, colour, pack quantity)

Optional

Ongoing Monthly Management Program

Once your catalogue is live, ongoing monitoring keeps listings healthy and pricing competitive. No contracts, cancel anytime.

Starter Monitoring

$250
monthly

Listing health and Buy Box tracking, with a monthly performance report.

Listing Health Monitoring

Buy Box Tracking

Monthly Performance Report

Growth Monitoring

$500
monthly

Adds Sponsored Products management and active repricing on top of Starter.

Listing Health Monitoring

Buy Box Tracking

Monthly Performance Report

Top 25 / Seasonal Sponsored Products Management

Repricing strategy and Adjustments

Enterprise Monitoring

$1,000
monthly

Full account stewardship: sponsored products, repricing, competitor tracking, and quarterly catalogue growth planning.

Listing Health Monitoring

Buy Box Tracking

Bi-Weekly Performance Report

Full Sponsored Products Management

Repricing strategy and Adjustments

Competitor ASIN Monitoring

Quarterly Catalogue Expansion Plan

AI-powered market intelligence briefs for industrial distributors from efrain's AI Market Growth Radar
What You Get

Everything mapped to your account, nothing generic

ASIN matching and catalogue onboarding: we map your existing SKUs to live ASINs, identify gaps, and build new listings where needed, with proper category placement, compliance documentation, and keyword architecture for industrial search terms

B2B pricing strategy: volume tiers, Business-only pricing, purchase-order eligibility, and competitive price positioning against US imports and off-shore alternatives

Policy compliance and listing health: CSA, ANSI, and WHMIS documentation handled up front, plus policy escalations, listing holds, and restricted-category approvals so you never lose selling privileges over paperwork

Ongoing account management: weekly performance monitoring, competitive price tracking, Buy Canadian positioning, and seasonal campaign adjustments tied to real procurement cycles

Who it's for

Built for distributors who compete on being findable

Aerial view of a container yard with several red automated guided vehicles transporting cargo containers numbered 825, 811, 855, and 711.

Industrial safety distributors

You supply PPE, safety equipment, or compliance gear and need your Amazon Business listings to win the purchase order, not just the click.

Orange forklift inside a warehouse with stacks of wood panels and a blurred person walking nearby.

Material handling & MRO suppliers

You're selling into procurement cycles that reward Business-only pricing and volume tiers, not one-off retail sales.

Group of young people working on laptops around a wooden table in a casual office setting.

Distributors new to Amazon Business

You've never sold on Amazon, or you're stalled at retail pricing, and need your account structured for B2B buyers from day one.

FAQ

Answers before you sign up

Do you require a long-term contract?

No. The Seller Central setup and catalogue build are one-time projects, and Ongoing Monthly Management is month to month, cancel anytime.

I've never sold on Amazon before. Where do we start?

We start with a catalogue audit: which of your SKUs already match existing ASINs, which need new listings, and what compliance documentation your safety products require. Getting this wrong triggers policy holds that can freeze your account for weeks, so we handle it before anything goes live.

We're already on Amazon Business but sales have stalled. What's different?

Most distributors who set up Amazon Business themselves end up pricing at retail. Amazon Business buyers expect tiered volume pricing, Business-only deals, and purchase-order compatibility. We rebuild the pricing architecture around that, not the listings from scratch.

How do I know which catalogue tier is right for me?

Catalogue tiers are based on ASIN count: up to 50 is Starter, 51–250 is Growth, 251+ is Enterprise. Tell us roughly how many SKUs you're selling in the form below and we'll confirm the right tier on the call.

“I sit down with efrain every two weeks, and it's never a status report, it's a real strategy session. We're constantly looking at where our market share actually is and finding new ways to reach customers we haven't tapped yet. That regular cadence is what keeps us ahead instead of playing catch-up.”

M. Yusuf

Owner, Amazon & Shopify Seller

“When efrain took over our Google Ads, they didn't just launch and hope. They recommended a conservative budget out of the gate so every early dollar went toward qualified traffic, not just volume. And they walked me through every setting in the account and why it was there. That kind of transparency is what made me trust the strategy from day one.”

T. Azouz

Founder & CEO, Taitor.ai