Your competitors send emails on a schedule.You send emails on a signal.
AI-Driven B2B Email MarketingPowered by Claude AI
efrain's email service is built around signals, not schedules.
When a WorkSafeBC bulletin drops or a flood watch hits the Peace Region, your customers hear it from you first. Not because you were watching the news. Because our AI-driven intelligence engine already translated it into a ready-to-send campaign brief before your competitors finished their coffee.
Most distributors go silent exactly when their customers need them most. Scheduled campaigns built months in advance miss the moment every time. Your buyers — operations managers, EHS coordinators, procurement leads — don't open emails because it's Tuesday. They open emails because something just changed. A new provincial regulation. A workplace incident. A wildfire bearing down on a job site. That's the window. And it closes in hours, not days.
A warehouse manager in Lethbridge who gets a timely heads-up on new fall protection requirements from your brand isn't just a customer. They're a customer who trusts you. In B2B industrial distribution, trust closes POs faster than any discount ever will.
We also set up onboarding and nurture sequences to keep your pipeline warm. But same-day execution on real-world signals is the edge. That's what this service is built for.
Email Intelligence That Moves at the Speed of News
Your customers don't buy on a schedule. They buy when something forces the decision: a regulatory change, a workplace incident, a weather event that just shut down a job site. efrain's email service is built around that reality.
The distributors who win long-term are the ones their customers trust first.
Email is how you build that trust, one timely, relevant message at a time.
How it works
Every email we produce starts with an AI-driven intelligence brief, a same-day analysis of news events affecting your customers across BC, Alberta, Saskatchewan, Manitoba, and Ontario. When a flood watch hits the Peace Region or a new MOL enforcement campaign launches in Ontario, efrain knows within minutes. So do your customers, because the email is already in their inbox.
Your competitors are still trying to understand what the news means for their business. Your customers already heard it from you.
This is the one edge Amazon will never close. Their emails to your B2B customers are generic product recommendations driven by purchase history, not intelligence. Amazon will never email a procurement manager in Red Deer to flag a new provincial safety regulation and explain what it means for their operation. That requires industry fluency, real-time awareness, and a relationship worth protecting. That's not a platform. That's efrain.
Every email is built with UTM tracking so you can connect clicks directly to sales in your CRM or analytics platform.
For trade counter and in-person sales, we deploy unique strategies so you know which emails drove customers through your door.
Replies, forwards, quote requests, and direct inquiries. The signals that indicate a customer is ready to buy.
All three email tiers are powered by efrain's AI Intelligence Radar.
Market Growth Emails
$250/ month
Paired with AI Intelligence Brief Free Tier
Coverage scope
One news-triggered email per month.
Ideal for distributors who want to test intelligence-driven email before committing to a full cadence.
AI brief integration
UTM tracking setup
Monthly engagement reporting
*Tier paired with the monthly AI Intelligence Radar service
Market Edge Emails
$500/ month
Paired with AI Intelligence Brief Tier 2
Coverage scope
One email per week, built around the most actionable news signal of the week.
Enough cadence to build authority without overwhelming your list.
Up to 4 news-triggered emails per month
AI brief integration
UTM tracking setup
Monthly engagement reporting
*Tier paired with the weekly AI Intelligence Radar service
Market Agility Emails
$1,000/ month
Paired with AI Intelligence Brief Tier 3
Coverage scope
Up to two emails per week, deployed same-day when a high-priority news event breaks.
This is the full efrain edge: your customer gets the news, the context, and a reason to act, before your competitors have finished reading the headline.
Up to 8 news-triggered emails per month
Same-day deployment on priority events
Full UTM and offline attribution setup
Bi-weekly engagement report
Direct access to efrain for campaign strategy
*Tier paired with the daily AI Intelligence Radar service
Email Capture Setup
$500/ one-time
Coverage scope
If you don't have an email list, or your current capture process is inconsistent, we fix that first. We set up online capture forms, configure your email platform (Brevo, Mailchimp, or similar), and build offline capture workflows including QR codes for trade counters, job sites, and sales calls. May include light technical implementation depending on your current setup.
Welcome and Onboarding Series
$1,500/ one-time
Coverage scope
First impressions in B2B email set the tone for the entire relationship. We work with you to understand your product mix, your customers, and your voice, then build an automated welcome and educational series that nurtures every new subscriber from day one. This is not a generic drip sequence. It's tailored to your catalog, your compliance context, and your market.
