B2B Search Engine Ads · Powered by Google

Your competitors are bidding on keywords. You're bidding on buyers.

B2B procurement in the industrial safety space doesn't look like a consumer purchase. Your buyers are operations managers, EHS coordinators, and procurement leads with long approval cycles, CSA compliance requirements, and purchase orders, not credit cards. efrain's Google Ads management is built on 12 years of exclusive industrial sector experience.

Google Ads management for B2B industrial safety and material handling distributors across Canada

Proven Industrial Results

efrain's Google Ads management has generated 12x verified ROAS across $2.5M+ in managed ad spend, and more than $30M in attributable revenue for industrial safety and material handling distributors.

Amazon outspends you. Uline outships you. Grainger outbrands you. None of them out-targets you. Every campaign is structured around real buyer intent, built on 12 years of exclusive industrial sector experience.

The keywords your buyers search, the intent signals they leave, and the landing pages that convert them are fundamentally different from anything a generalist agency is built to optimize for.

Our Digital Edge

Built different, from the first click.

Industry vocabulary

We build keyword architecture around CSA, ANSI, and NFPA standards, product SKUs, and distributor-specific search behaviour, not generic safety terms.

Buyer intent layering

Audience signals, job title targeting, and in-market filters built for B2B procurement cycles, not retail conversion patterns.

ROAS discipline

Every bid strategy, match type, and budget allocation is optimized for distributor margins, not vanity metrics like impressions or CTR.

12x

Verified ROAS on Google Ads

$30M+

Attributable revenue generated

$2.5M+

Ad spend managed

12 yrs

Exclusive industrial B2B focus

How It Works

We fix the foundation before we spend a single dollar.

Most agencies launch campaigns on day one. efrain doesn't. Every engagement starts with a full account and asset audit, because running ads on a broken foundation doesn't scale, it just accelerates waste.

Stop the bleed before building

We conduct a full Google Ads account audit, identifying wasted spend, irrelevant search terms, misaligned bid strategies, and structural inefficiencies. For most accounts, this alone recovers budget that goes directly into higher-performing campaigns. Nothing gets built until the foundation is clean.

Fix where ads are directing buyers

Ads are only as strong as what they point to. Before campaigns go live, we optimize the Google Merchant Center feed for industrial product accuracy, audit Google reviews for credibility signals, and identify landing page friction points that kill conversions.

Campaigns built for industrial buyers

With a clean account and optimized assets, we build campaign structures designed for B2B industrial procurement, not consumer retail: brand awareness campaigns to enter new markets, product campaigns optimized around CSA, ANSI, and NFPA search behaviour, and audience layers targeting EHS coordinators, operations managers, and procurement leads at the right moment in their buying cycle.

When the news breaks, your campaign is already live

This is the efrain edge no other agency can replicate. Paired with our AI intelligence system, we monitor breaking news, wildfires, regulatory changes, workplace incidents, infrastructure projects, and translate them into live Google Ads campaigns within hours.

Pricing

Pricing built around your ad spend

Every tier starts with a free account audit and findings report. No contracts, cancel anytime.

Starter Foundation

$250

per month · $0–$1,000 ad spend

Free account audit + findings report. For distributors starting from zero.

Google ecosystem audit and setup

Merchant Center (GMC) feed setup and cleanup

2 campaign types managed (Search + Shopping)

Conversion tracking setup + monthly performance report

1 strategy call per month

Let's Talk

Intermediate Growth

$750
per month · $1,001–$5,000 ad spend

Full ecosystem audit + Merchant Center optimization and rules. For growing accounts ready to scale.

Search + Shopping + Performance Max managed

Audience segmentation (remarketing, customer match)

Monthly negative keyword mining

Bi-weekly performance reports

2 strategy calls per month

Let's Talk

Enterprise Scale

$1,500+

per month · $5,001+ ad spend

Full-funnel management for complex portfolios, with dedicated weekly support.

Competitive landscape analysis

Full GMC feed management + supplemental feeds and rules

GMC promotions management (price promos, clearance, seasonal offers)

Full campaign portfolio managed

Custom audience + B2B account targeting

Dedicated weekly calls

Let's Talk

AI-powered market intelligence briefs for industrial distributors from efrain's AI Market Growth Radar

What You Get

Everything mapped to your account, nothing generic

A full account audit report identifying wasted spend, weak search terms, and structural issues, before a single new dollar is spent

An optimized Google Merchant Center feed, so ads point buyers to accurate, credible product pages instead of generic category pages

Campaign structures built around real B2B search behaviour: CSA, ANSI, and NFPA terms, product SKUs, and procurement-stage intent, not retail keywords

Audience targeting layered around your actual buyers: EHS coordinators, operations managers, and procurement leads, not broad consumer segments

A performance report on the cadence your tier includes, tracking ROAS, spend efficiency, and where budget is actually moving

Real-time campaign activation when breaking news, regulation changes, or supply disruptions spike demand in your sector

A recurring strategy call to review performance and adjust targeting as the account matures

Let's Talk

Who it's for

Built for distributors who move on signals

Aerial view of a container yard with several red automated guided vehicles transporting cargo containers numbered 825, 811, 855, and 711.

Industrial safety distributors

You supply PPE, safety equipment or compliance gear and need to be first in front of buyers when a regulation or incident spikes demand.

Orange forklift inside a warehouse with stacks of wood panels and a blurred person walking nearby.

Material handling & MRO

You compete on being there first when a project, a shortage or a compliance deadline creates a buying window.

Group of young people working on laptops around a wooden table in a casual office setting.

Lean marketing teams

You don't have the headcount to track every regulation and news story yourself, and need the campaign work done, not just the alert.

Let's Talk

Let's start with a conversation, not a pitch

Tell us a bit about where you're at. We'll come to the call ready to talk specifics, and if it makes sense, offer a free audit of your account from there.

Thanks, we've got it.

We'll follow up within 1 business day to schedule a time to talk.

Something went wrong on our end. Please try again, or reach out if it keeps happening.

FAQ

Answers before you sign up

Do you require a long-term contract?

No. Every tier is month to month, cancel anytime. We earn the retainer every month by showing up in the performance report, not by locking you into a term.

We're already running Google Ads. Do we need to start over?

No. Every engagement starts with a full account audit, not a rebuild. We keep what's working, fix what's leaking budget, and layer in the industrial-specific structure and AI intelligence from there.

How is this different from a generalist agency running our ads?

We only work with industrial safety and material handling distributors. Every campaign is built around CSA, ANSI and NFPA search behaviour, procurement-driven buying cycles, and the AI news intelligence system that puts you in front of buyers the moment demand spikes, not generic B2B templates.

How do I know which tier is right for me?

Tell us your current or planned monthly ad spend in the form below and we'll recommend a tier on the call, based on what you tell us. Most distributors starting from zero begin on Starter Foundation and move up as spend grows.

“I sit down with efrain every two weeks, and it's never a status report, it's a real strategy session. We're constantly looking at where our market share actually is and finding new ways to reach customers we haven't tapped yet. That regular cadence is what keeps us ahead instead of playing catch-up.”

M. Yusuf

Owner, Amazon & Shopify Seller

“When efrain took over our Google Ads, they didn't just launch and hope. They recommended a conservative budget out of the gate so every early dollar went toward qualified traffic, not just volume. And they walked me through every setting in the account and why it was there. That kind of transparency is what made me trust the strategy from day one.”

T. Azouz

Founder & CEO, Taitor.ai

Your competitors are bidding on keywords. You're bidding on buyers.

Built different, from the first click.

Industry vocabulary

Buyer intent layering

ROAS discipline

We fix the foundation before we spend a single dollar.

Stop the bleed before building

Fix where ads are directing buyers

Campaigns built for industrial buyers

When the news breaks, your campaign is already live

Pricing built around your ad spend

Starter Foundation

Intermediate Growth

Enterprise Scale

Everything mapped to your account, nothing generic

Built for distributors who move on signals

Industrial safety distributors

Material handling & MRO

Lean marketing teams

Let's start with a conversation, not a pitch

Answers before you sign up

Do you require a long-term contract?

We're already running Google Ads. Do we need to start over?

How is this different from a generalist agency running our ads?

How do I know which tier is right for me?

Ready to build something that scales?