Most industrial distributors don't have a dedicated marketing person. The ones who do are generalists who've never written a Google Ads campaign around CSA compliance or built an email around a WorkSafeBC enforcement bulletin. When the market moves, nothing happens fast enough.
That's the gap efrain fills.
12+ years working exclusively in industrial safety and MRO distribution. A 12x ROAS track record. Real-time AI intelligence that turns breaking news into live campaigns within hours, not next week's agency call. When a regulation shifts, a wildfire breaks out, or a major infrastructure contract drops in your territory, you're already in front of buyers before your competitors have decided who to call.
We work with mid-size distributors across BC, Alberta, Saskatchewan, Manitoba, and Ontario. Tell us where you are and what you're trying to fix. We'll come prepared with a specific read on your market and your gaps, not a generic pitch.
Leadership Team

Efrain spent 11 years leading eCommerce and digital marketing at one of Canada's largest MRO distributors, managing multi-million dollar ad budgets and growing marketplace revenue well above industry averages. He founded efrain to give mid-size industrial distributors access to the same calibre of digital execution, without the overhead of a large agency.

Sunita brings 10+ years of data analysis and modelling experience across pharmaceutical and institutional research. At efrain, she turns market signals, campaign data, and industry trends into the training data behind our proprietary AI models, so every client recommendation is built on intelligence that's specific to their business.

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